Many business owners love to constantly swap and change their website and while this is all well and good, you must remember to take care when deleting pages or posts. This is because when a page or post is deleted or the URL is altered a broken link is left in its predecessor’s place. Search engines such as Google have already indexed these pages, or a particular post has been linked to a social media post and if it gets deleted then all that’s left in its place is a broken link.
Broken links can be bad for your dental practice website as they can cause you to lose clients. This is because if a person is searching for something particular on your website and the page that they’re looking for is broken then they may be put off from using your website at all, thus opting to browse your competitors’ websites instead.
Furthermore, broken links can cause frustration and irritation to your customers if they’re trying to access information that they’ve bookmarked for example. They may have seen the information before but they might have saved the page to refer back to at a later date but when they go back to it, they find that it’s been deleted. Their trust in you and your brand will diminish and you may find yourself losing customers.
Broken links can also be detrimental to your conversation rates as if a link that contains a purchase link is broken then the purchase won’t actually be made. This will result in a low conversation rate for your business, meaning that your sales won’t be as good as they can possibly be.
Another negative effect of broken links is that they can negatively affect the search engine rankings of your website. Too many broken links on your website will mean that search engines such as Google will penalise your site which will result in it being less likely to show up in the SERPs. Your website may also become less desirable if you have too many broken links as your website’s reputation could be severely damaged.
It’s always a good idea to regularly check your website for any broken links so that you can fix them as soon as possible to avoid any potential damage to your business’ reputation.