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Dental Marketing Blog

Why an unoriginal dental logo is bad for your practice

A bespoke, unique and original logo is just one of the things that you need to consider when branding your dental practice. According to Forbes: “Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering – both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind.”
Your dental brand encapsulates your practice ethos; it’s more than just the logo itself, it’s a promise to your customers that demonstrates you really care how your patients perceive your dental services and expertise. The logo of your business shows your individuality and it highlights exactly what your dental brand represents. An unoriginal or a poorly designed dental logo could be harmful for your dental practice in the long run as it would inaccurately represent your practice strengths.

The logo of your practice is often what most people will notice first, whether that’s on the search engine results page on Google, your website, or on your Facebook page or even directly outside your practice itself. Your logo should make people ‘feel’ something – something that evokes emotion within your prospective patient so that they can get a feel for exactly what your business stands for.

A recognisable dental logo is one of the most valuable and powerful assets that your business can have; a memorable logo is even better. Many dental websites may contain valuable content, excellent keywords and be easy to navigate – which is great for SEO purposes – but your dental website needs an original logo to showcase its true brand identity. It’s important to remember however, that an original logo can still be poorly designed, therefore it’s crucial you employ a dental branding expert.

Your dental logo should be a visual representation of everything that your business stands for; excellent service, individuality and a professional demeanour, a commitment to improvement and care, therefore a dated logo could go against everything that you’re trying to prove. Your logo should evoke the feeling of high end, quality dentistry that is performed by well-trained progressive dentists.

In order to achieve a unique and bespoke logo for your dental practice it’s important to have your dental logo designed by a company who has a proven track record in dental design and marketing with a beautiful portfolio of work.

A stunning, timeless and memorable logo will make you stand out from the all the noise and competition and will give you a unique edge that many other practices tend to lack.

The whole purpose of a logo is to represent your business and the values that you believe in.

If you need help with your dental logo design so that’s perfect for both you and your dental practice or if you need some help with your dental website in general, then please don’t hesitate to contact us.

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