Digimax offer ongoing Dental SEO support to rank you high on Google’s first page. Organic SEO rankings are the most trusted, with 94% of patients trusting organic results more than paid ads. The ROI on dental SEO is the highest compared to any online paid marketing, because of its trust factor.
That being said, the age-old question keeps coming up: ‘Do I need to write blogs to rank high on Google?’
My father has a full head of hair, never taken a hair vitamin in his life. I know some very fit people in their 50s and 60s that have never been on a treadmill. Do you need hair vitamins and do you need to go on a treadmill… probably not. Does it help – probably yes. I use “probably” because… the point I am trying to make is, likely 85% of clients we rank high on Google haven’t written a blog in their life. Yet they rank super high on Google through our Dental SEO.
So my advice is: write blogs to help patients first. Answer their most asked questions. And let the by-product be that they may also have an SEO benefit by ranking high. And who knows – you may do such a good job in answering something really well that isn’t spoken about much, that you have people linking to your article and it ends up ranking really high.
Sometimes this does happen, and it doesn’t always equate to more patients as these visitors could be from Wuhan, China. So vanity metrics and coaxing Google shouldn’t be the goal.
The goal of good content is to improve people’s lives through education and information. If we win on that front, everyone is a winner – including your site’s Dental SEO.
So great Shaz, writing blogs is a good idea and likely to have a beneficial impact on our online profile – but I don’t have the time and I don’t want these articles to sound robotic and AI-generated.
Let’s handle one thing first: is content from ChatGPT or any other AI platform going to be harmful for my site? I heard it is…
Google’s Position on AI Content
Google confirms that how content is created doesn’t matter—what counts is whether it’s helpful, accurate, and trustworthy (E‑E‑A‑T) wired.com+13developers.google.com+13blog.hubspot.com+13.
They’ve clearly stated that AI-generated text is acceptable if it meets quality standards, and they penalise mass-produced, low-value content—regardless of its origin .
They have also said this, which applies to human generated content too:
“When it comes to automatically generated content, our guidance has been consistent for years. Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.
Google has many years of experience dealing with automation being used in an attempt to game search results. Our spam-fighting efforts—including our SpamBrain system—will continue, however spam is produced.
This said, it’s important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.”
In summary, if you are using AI to help you write better content, and not to trick Google by overstuffing keywords, then you’re good.
How to add Blogs to your WordPress site
How to Humanise AI Content
AI-generated content can be a brilliant time-saver, but it still needs a human touch. Below are ready-made prompts designed to help you create content that sounds natural, trustworthy, and compliant with GDC and ASA standards.
Ready-to-Use AI Prompts for Dental Content Writing
Here’s a bank of pre-crafted prompts you can copy, paste, and tweak for your own use in ChatGPT or any other AI writing tool. These prompts help generate high-quality articles on dental topics that are SEO-friendly and sound human.
🔹 1. Plain, Honest, and Trustworthy
Write a professional blog article about: [TOPIC] for a dental practice website aimed at patients. Use UK British English spelling and grammar. Avoid marketing hype and exaggeration. Use plain language and explain things clearly. Keep sentences short and natural. Make sure the article reflects how a real person would speak or write. Avoid AI-sounding phrases. Use hedging language (e.g. may, might, can help) and ensure the tone is informative and honest. Don’t use em dashes and minimise the use of hyphens. Ensure the content follows General Dental Council (GDC) guidance and Advertising Standards Authority (ASA) guidelines.
🔹 2. Conversational Yet Expert
Write a blog post for a dental website that explains [TOPIC] to patients in a conversational yet professional tone. Use natural phrasing that resembles human writing. Vary sentence structure and length to avoid robotic rhythm. Include context that shows understanding, and don’t over-explain simple ideas. Use accurate dental terminology, but always define it clearly. Don’t use em dashes and minimise the use of hyphens. Avoid sounding overly formal or promotional. Comply with UK standards, including GDC and ASA guidelines. Use British spelling and grammar.
🔹 3. Light Authority and Empathy
Write a patient-facing blog article on [TOPIC]. Use a tone that feels honest and empathetic, as if written by a knowledgeable dental professional. Avoid clichés or marketing phrases. Don’t oversell treatments — explain their pros and cons carefully. Use modal verbs like “may”, “might”, and qualifiers like “often”, “sometimes”, or “in some cases” to avoid making absolute claims. Don’t use em dashes and minimise the use of hyphens. Use British English and ensure the content is appropriate under GDC guidance and ASA advertising standards.
🔹 4. Realistic Human Style
Write an article for a dental blog that uses varied sentence lengths, avoids starting all sentences the same way, and reads like natural human speech. Use specific, clear language. Avoid formulaic AI patterns like repeated phrases or structures. Include light nuance and perspective where appropriate. For example, use “Some patients find…” or “In certain cases, this might be beneficial…” Avoid em dashes and common AI giveaway phrases like “in today’s world” or “let’s dive into…”. Keep it honest, helpful, and grounded.
🔹 5. Sensitive Topics and Reassurance
Write a UK dental blog article for patients that discusses [TOPIC] in a sensitive and respectful tone. Avoid being overly clinical or salesy. Use hedging language and avoid definite statements unless evidence-based. Don’t use overused transitions or connectors like “moreover”, “in conclusion”, or “furthermore”. Instead, write naturally, like a human would. Don’t use em dashes and minimise the use of hyphens. Use examples, but don’t overuse them. Ensure all claims can be backed by evidence and would be acceptable under GDC guidance. Use British English throughout.
Bonus: Niche Use Case Prompts
Nervous Patients
Write a calming and informative blog post for dental patients who are nervous about [PROCEDURE]. Use clear, simple language. Do not overpromise results. Don’t use em dashes and minimise the use of hyphens. Use a compassionate and professional tone. Use British English and avoid promotional language. Comply with GDC and ASA rules.
Preventative Advice
Write an informative article for dental patients about the importance of [PREVENTATIVE TOPIC, e.g., regular hygiene visits]. Explain the benefits without sounding pushy. Use natural phrasing and varied sentence structures. Include examples and realistic expectations. Ensure the tone is professional but accessible. Don’t use em dashes and minimise the use of hyphens. Avoid clichés and sales language. Follow GDC and ASA guidance and use British English spelling.
Comparing Treatments
Write a UK dental blog article for patients that compares [TREATMENT A] with [TREATMENT B]. Keep the tone balanced and impartial. Use plain, honest language and avoid hype. Discuss pros and cons fairly. Include phrases like “may be suitable for some patients” or “in some cases, patients prefer…” to maintain ethical positioning. Use British English and comply with ASA and GDC guidance. Don’t use em dashes and minimise the use of hyphens.
Common Concerns
Write a professional dental blog post that addresses common patient concerns about [TOPIC]. Use varied sentence lengths and avoid predictable writing patterns. Don’t use overly technical or marketing language. Explain the topic simply and clearly. Avoid definitive claims, instead use cautious language like “can help” or “is often used”. Keep it grounded, professional, and aligned with GDC and ASA requirements. Don’t use em dashes and minimise the use of hyphens.
Myth-Busting
Write a UK dental blog article that dispels common myths about [TOPIC]. Use a friendly, informative tone. Keep it honest — don’t overstate or oversell. Use phrases like “It’s a common belief that…” or “Some people assume that…” to introduce points. Ensure all statements can be backed by evidence and would be acceptable under GDC guidance. Use UK spelling and grammar. Avoid filler and keep each point concise. Don’t use em dashes and minimise the use of hyphens.
Most importantly, tweak your content. Don’t upload whatever ChatGPT or any AI tool spits out. Read the content and ask yourself – is this blog article answering the question or discussing the topic clearly and helpfully?
Bonus tip 1: Mention your “practice location” in the article. It’s important! You can even mention surrounding areas that patients travel from, this could help your rankings.
Bonus tip 2: Include your practice name in the article. Search engines often associate the practice name with location-based search terms during localised searches and recognise it as one of the local practices in that area.
Bonus tip 3: Including opinions from dentists or specialists gives your content a personalised and trustworthy tone. Patients are more likely to trust information that comes directly from dental professionals. Adding expert insights signals to Google that your content is medically credible, helping to support E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Even brief quotes or viewpoints from a dentist or hygienist can help build rapport, especially with nervous or uncertain patients.
Bonus tip 4: Lastly, add a “Call to Action” at the end of the article so they know what to do. Like my one below:
Want to rank higher on Google with the most trusted Dental SEO provider in the UK?
If we don’t work for your competitor, we would love to see if we can help – contact us here: https://digimax.dental/contact
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Further reading: The Ultimate Dental SEO Guide and DIY SEO tips for better visibility
Still can’t be consistent? Speak to Hazel from Lift Social – they offer Blog writing services: https://liftsocial.co.uk/