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How to create engaging team videos for your dental practice team page: A step-by-step guide

Creating short, engaging videos for each team member on your dental practice’s website is a fantastic idea. With the team page being one of the most frequently clicked pages, this is definitely something worth investing in. These videos can humanise your team, making potential patients feel more at ease and connected before they even step through the door. Additionally, they can be repurposed for your social media channels. Here’s a framework that covers the setup, suggested questions, and guidance for the videographer:

1. Video Length:

  • Optimum Length: 30 seconds is generally ideal. This duration is enough to capture the viewer’s attention without losing it. However, you could stretch to 45 seconds if you feel more time is needed to showcase the personality of each team member.

2. Video Setup:

  • Location: Use a well-lit, clean, and friendly environment—ideally within the practice itself. A backdrop showing part of the dental office or a calm, welcoming area of the practice can create a sense of familiarity.
  • Lighting: Ensure the lighting is soft and flattering. Natural light is ideal, but if indoors, use softbox lighting to avoid harsh shadows.
  • Camera Positioning: The camera should be at eye level to create a personal connection. A medium shot (waist up) allows for hand gestures, which can help convey warmth and friendliness.
  • Sound: Use a lapel microphone to ensure clear audio, minimising background noise. The videographer should check for echo or noise interference.
  • Background Music: Soft, upbeat background music can be added subtly in post-production to enhance the friendly atmosphere, but it should not overpower the team member’s voice.

3. Video Structure:

  • Introduction (3-5 seconds):
    • Start with the team member introducing themselves with a big smile: “Hi, I’m [Name], and I’m the [Role] here at [Practice Name].”
  • Key Information (20-25 seconds):
    • Follow with a brief explanation of their role: “I help our patients by [mention a key responsibility that highlights their role in patient care].”
    • Mention what they love about their job: “What I love most about working here is [mention something that reflects the friendly, patient-focused environment].”
    • Personalise with a quick fun fact or hobby: “Outside of work, I love [mention a hobby or interest that makes them relatable].”
  • Closing (5-10 seconds):
    • End with a reassuring message: “I’m looking forward to welcoming you to our practice and making sure you have a comfortable visit!”
    • Encourage a smile or wave at the end.

4. Suggested Questions for the Team Members:

  • “What is your name and role at the practice?”
  • “What do you enjoy most about your role?”
  • “How do you help ensure patients feel at ease during their visit?”
  • “What’s one thing you want patients to know about you or your approach to care?”
  • “What do you enjoy doing outside of work?”

5. Guidance for the Videographer:

  • Engagement: Encourage team members to be as natural as possible. If they are nervous, have them do a few warm-up takes to relax. The videographer should interact with them to bring out their most genuine smiles and reactions.
  • Editing: Keep the editing smooth and natural. Avoid overly dramatic transitions or effects. The goal is to keep the focus on the team member’s personality.
  • Consistency: Ensure that all team videos have a consistent style in terms of framing, lighting, and audio quality. This will help maintain a cohesive look across the website.

6. Post-Production Tips:

  • Add the team member’s name and role as a text overlay at the beginning.
  • Include the practice’s logo in a corner or as a closing frame.
  • Consider adding subtitles for accessibility and to ensure the message is clear, even if the video is viewed without sound.

7. Additional Notes:

  • Trial and Feedback: Create a test video and gather feedback from a few patients before rolling out the full project. This will ensure the tone and content are well received.
  • Updates: Encourage team members to update their video annually or whenever there’s a significant change in their role or appearance.

This framework should help you create engaging, personable videos that resonate with your audience and reflect the welcoming environment of your dental practice.

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Dale King
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