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The underrated value of low search volume keywords

November 23, 2023

There is a common misconception that only high-volume keywords can lead to patient conversions. However, this overlooks an often-untapped resource: lower search volume keywords.

These keywords, which might seem insignificant due to their less frequent searches, have often proved to be a goldmine for practices.

Understanding lower search volume keywords

Typically, search optimisation strategies tend to favour keywords with substantial search volumes, which is common in Google PPC. However, this isn’t necessarily the case with organic SEO. While these keywords have the potential to attract a broader audience, they also come with stiff competition and offer a greater choice for the searcher. This means your website must work harder to convert the website visitor into an enquiry.

Low-volume keywords, those with fewer than 250 monthly searches, provide a unique opportunity to focus on terms highly pertinent to your practice. The key lies in targeting niche keywords that resonate with your practice and audience, thereby attracting visitors who are more likely to convert.

As dental treatments come with a long lifetime value, even attracting 5 new patients through low search volume keywords could prove valuable. Website visitors attracted through low search volume keywords are more likely to convert, as fewer practices have optimised for these keywords. Also, the chance for you to rank higher sooner for these terms due to less competition can be a huge advantage.

Advantages of targeting low search volume keywords

  1. Low search difficulty: Low-value keywords can be faster to rank for.
  2. Reduced competition: With less interest in these keywords, there’s less competition, allowing you to stand out.
  3. High conversion rates: These specific phrases tend to have higher conversion rates despite their lower traffic.
  4. Building interest: Many low-volume keywords have yet to be explored by users, presenting a unique opportunity to tap into new traffic sources.
  5. Impressive ROI: Even low-volume keywords can drive conversions that can lead to substantial income in dentistry.
  6. Enhanced relevancy: Specific low-volume keywords increase the chances of your content resonating with your audience.
We advise investing in low, medium, and higher search volume keywords to have an all-rounded strategy. By selecting a mix of keywords, you can start to see and benefit from ranking results sooner.
Dale King
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