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Am I allowed to use the term “Botox” on my website?

Botox is a prescription-only-medicine which means that it is prohibited by law from being advertised to the public. This includes being advertised as part of a service, as a product that is for sale or directly advertising Botox. Additionally, you cannot add a ‘anti-wrinkle treatment’ hyperlink that simply leads directly to extra promotional content about Botox – the Advertising Standards Authority (ASA) takes a hard line on this.

According to the ASA, you can advertise the “consultation” rather than prescription medicine (in this instance Botox). Any references to Botox should be incidental, balanced and factual.

When creating advertisements, you must ensure that you take special care when referencing Botox in the content on your website as a number of businesses have been known to be warned by the ASA for using the term and advised to remove any such advertising.

The ASA indicate that advertisers are allowed to make references to Botox online but they have to be “factual references to Botox as a possible treatment option and it is clear that the consultation may or may not lead to the provision of Botox”.

Moreover, Botox is only licensed for cosmetic use on the ‘glabellar’ lines – the vertical line on the forehead between the eyes. Despite Botox being used to treat other lines and wrinkles, it is actually not licensed for that sort of usage; therefore, any claims that don’t contain entirely factual information will breach the Advertising Code.

At Digimax Dental, we believe you can mention the consultation for wrinkle treatment along with other treatment options. Do ensure you promote the “consultation” not the product. Any word plays on ‘tox’ such as Beautytox, Beautox, Brotox where there is an obvious reference to Botox will also be in contravention. No substitution of the above terms can be made which may also refer directly to POM’s such as wrinkle relaxing injections. This is ‘indirect’ promotion of a POM and not allowed either. No use of hashtags either, which contain POMs e.g #botox

 

Digimax Derma can help you with your facial aesthetics marketing

 

If you are looking for Botox Training in London and the UK, then visit: BTC

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Dale King
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I understand and agree to the following:

1) This writer is not affiliated or endorsed by Digimax and should not be considered a recommendation.

2) Transactions between you and the writer are your responsibility and not the concern of Digimax.

3) You are not obligated to use this writer to qualify for the £300 towards your writing bill.

4) Your total spend on the writer may exceed £300 depending on the amount of content you have written together.

5) To be eligible for the £300 writing grant, you must complete your website content within two months of starting and launch your website within six months of starting.

6) The free tools provided on this page are provided as is and do not come with a guarantee of accuracy or being up to date.

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I understand and agree to the following:
1) This writer is not affiliated or endorsed by Digimax and should not be considered a recommendation.

2) Transactions between you and the writer are your responsibility and not the concern of Digimax.

3) You are not obligated to use this writer to qualify for the £300 towards your writing bill.

4) Your total spend on the writer may exceed £300 depending on the amount of content you have written together.

5) To be eligible for the £300 writing grant, you must complete your website content within two months of starting and launch your website within six months of starting.

6) The free tools provided on this page are provided as is and do not come with a guarantee of accuracy or being up to date.
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I understand and agree to the following:
1) This writer is not affiliated or endorsed by Digimax and should not be considered a recommendation.
2) Transactions between you and the writer are your responsibility and not the concern of Digimax.
3) You are not obligated to use this writer to qualify for the £300 towards your writing bill.
4) Your total spend on the writer may exceed £300 depending on the amount of content you have written together.
5) To be eligible for the £300 writing grant, you must complete your website content within two months of starting and launch your website within six months of starting.
6) The free tools provided on this page are provided as is and do not come with a guarantee of accuracy or being up to date.
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