We are offering £300 towards your website content creation with any copywriter of your choice!

Excellent quality written content is essential for every site we design at Digimax. Treatment content in particular, must lead the patient through a short journey with one goal in mind – to get them to enquire. Our websites are beautifully designed and simple to use, so your team can listen to patient needs and invite them to book a consultation. Now, all you need are the words…

We encourage excellent website copy so we can deliver an outstanding website unique to you. To qualify for the £300 grant for practices, all we ask is that you complete your website content within two months of your start date (first payment date) to ensure there are no unnecessary delays *

Finding a writer can prove time-consuming, which is why we have already sourced some accomplished content writers – just in case you need a helping hand! Alternatively, please feel free to engage with someone you wish to source or already trust – with the complimentary £300 still available to you.

To encourage a smooth writing process, we have also created some tools to help you and your writer:

• BRIEF A writing brief template that you can complete and give to your writer
  DOWNLOAD
• GUIDANCE dental copywriting considerations for your writer
  DOWNLOAD
• GDC advertising guidelines
  DOWNLOAD
• GDC word searcher.
  OPEN TOOL
  This tool is a free tool designed by Digimax to allow your writer or you to upload your content as a PDF to search for words within your content that may not be permitted by the GDC. Terms such as best, specialist, finest and many more are flagged by our search tool. The goal of the tool is to highlight where certain words have been used in your document, so you can assess if they are suitable to use or must be changed. E.g’ We are the best dentists in [town]’ = not allowed. ‘We aim to provide the highest level of care to our patients’ = allowed.The downloads and tools provided on this page are provided ‘as is’ and do not come with a guarantee of accuracy or being up to date.

Should you choose to use the skills of any of the writers below, please understand the following:

• The writers listed on the page are not endorsed or affiliated with Digimax in any way.

• Any transactions between you and any of the listed writers on this page are not the concern of Digimax.

• You do not have to use the writers below to qualify for the £300 towards your writing bill.

How does the £300 payment work?

Once you have your content approved and signed off, you need to upload it to your client content portal. To claim your £300 payment, you must submit your writer’s invoice via this form here. If you complete your website content within two months of your start date and launch your website within six months of your start date, we will reduce your final bill by £300. *

What if my writer fails to explain a treatment perfectly?

The next best thing to a professional writer who is also a dentist is a writer who is willing to learn and try their best. No first draft is ever perfect! The objective is to have great copy at the end of the process, which means ongoing constructive communication between you and your chosen writer. Your role is to feedback and make any corrections or suggestions so that, with the help of your writer, you achieve the content you want. 

How many words of content does an average website have?

An average website has 7,000 words of content. In some cases, the content can be as low as 3,500 words or as much as 11,000 words.

How long do website visitors spend reading?

Our data suggests that time spent on treatment pages can, on average be up to 30-60 seconds. We believe website visitors want to understand how the treatment solves their problems without too much technical detail. The website’s goal should be to convert the visitor into an enquiry so that you can address all concerns and questions in person.

Can you speak with the writers on my behalf?

In the past, Digimax would handle the writing process with the writer on your behalf. This drastically slowed the process down as we were an unnecessary communication barrier between the writer and the client. We wanted our clients to be able to have the freedom to choose the writer they felt most comfortable with whilst we focus our time on delivering you the best website we can. Writers appreciate direct access to the client so that they can deliver a tailored project. This also allows you to build a relationship where you may be able to lean on your writer for additional content in the future. Eg. New treatments, blog writing and even press releases.

Can you recycle content?

Google does not like content that is copied from another website. Writers must uniquely write your content. Writers will often use Copyscape to check for plagiarism.

Writers

Annie May Taylor

Fee: £50 per 1000 words. Includes initial consultation and two rounds of edits.

Hi! I’m Annie, and I’m a freelance copywriter based in South London with a great deal of experience in writing copy for websites. I’ve worked with huge brands like Hilton and Expedia, as well as one-to-one with much smaller outfits.

Working with Digimax Dental, I have created copy for over ten different dental practices (and counting), and I love being able to help create the right tone of voice for a client, ensuring your vision, ethos and personality are demonstrated throughout.

I have a lot of experience taking fairly hard to follow information or technical language, and turning it into copy that is readable, compelling, and dynamic and have also written websites for charities, skin clinics, and a dating coaching website among others.

I have a First Class BA from the University of Birmingham and a Master’s in English Literature from Oxford University. If you’d like to see a small sample of my work, you can visit my portfolio here.

Jeanne Naylor

Fee: £55 per 1000 words. Includes initial consultation and two rounds of edits.
Offers complimentary Zoom Consultations

Hi. My name is Jeanne, and I’ve been a copywriter and content strategist for 8+ years.

I am a great listener who loves helping dental practices find their voice, whether it’s on a website, blog or via social media.

I have worked extensively with dental marketing agencies and practices, including several on Harley Street. In 2023, I created the content for the recipient of Website of the Year at the Dentistry Awards, Beautiful Smiles.

Almost all of my career so far has been spent writing for clients in the dental sector. During this time, I have cultivated a knack for making dental jargon make sense to patients.

I have worked closely and successfully with Digimax for 5+ years, creating copy for 60+ websites. I am proud of the numerous recommendations I have received from past practice owners and dentists, which can be viewed on my LinkedIn profile in the Recommendations section.

I genuinely enjoy the process of getting to know my clients and their practice ethos, with a view to creating unique copy that resonates with patients.

I look forward to working together.

View my Linkedin profile here

View my Website here

I look forward to helping you with your content. References upon request

Amanda Dexter

Fee: £55 per 1000 words. Includes initial consultation and two rounds of edits.

Hi, my name is Amanda and I am a freelance copywriter and content editor based in the Scottish Borders. Before entering the world of copywriting I was a veterinary nurse.

You might think, at first, what has that got to do with dentistry? But, it’s greatly influenced my ability to write in a manner that clients and patients can understand and relate to.

Your website is the first impression a new patient will get of your practice. It is also where they might come to learn about dental treatments and how to improve their oral health. You want the information on your website to not only be ‘all business’ but welcoming, friendly, informative and easy to understand.

I can help you achieve this and get more eyes on your website while keeping with the tone and voice you want for your practice.

Send me a message to discuss your website copy more, I look forward to hearing from you!

Edward Melaert

Fee: £60 per 1000 words (including initial consultation and two edits)

When you are investing in a new website for your dental practice, it makes sense to ensure the written content is of the highest possible quality.

Your website is often the first step of the patient journey and words plays an important role working in harmony with the attractive and user-friendly interfaces created by Digimax.

Search-optimised content allows your practice to stand out online with enhanced visibility.

But more than just a shop window, your written content deeply reflects the unique identity, experience and professional image of your practice.

Website visitors are all potential patients looking for clear and easy-to-understand information about dental treatments with a helpful and reassuring tone that inspires confidence.

And that is what you can expect when we collaborate on your new website content.

My extensive experience as a writer combines an informed, careful choice of words with attention to detail. Having established a comprehensive understanding of your practice and your objectives, I craft patient-focused content that informs, answers questions, builds trust and ultimately generates new enquiries.

Let’s discuss your requirements for high-quality website content today.

Dylan James

Fee: £55 per 1,000 words (including the initial consultation and two edits)

Hi, I’m Dylan and I’m a professional writer. My words help businesses and practices like yours. In fact, over the past 15 years, I’ve helped dozens of businesses with their copywriting needs. I’ve written sales emails, website copy, blog posts and press releases.

Before becoming a copywriter I taught English in Slovakia, Japan and Italy and obtained an MA in Linguistics from King’s College London, before returning to the UK to work for a large educational publisher as a writer and producer.

I am fully committed to providing excellent customer service and strive to produce crisp, clear copy that can be easily understood.
At the same time I understand the need to be friendly and approachable, especially when the copy is intended for prospective patients who might be anxious about treatment or suffering from distress.

Most importantly, I listen to you and am dedicated to helping you achieve your business goals.

Contact me and let’s talk about working together to use my copy to help solve your business problems and help give you the success you deserve.

Ayesha Zaka *** New Addition ***

Fee: £500 per website (Price includes full consultation plus 3 rounds of edits)

Hello, I’m Dr Ayesha, a dentist with a unique passion for creating impactful dental website content. With more than a decade of hands-on experience in the dental field, I’ve developed a deep understanding of patient needs and communication.

My dental background means I understand your needs better than anyone else and with my expertise, I can help your website shine and attract more patients.

I Offer:

• Patient-focused content that answers questions and builds trust.
• Clear, reassuring information that inspires patient confidence.
• SEO-friendly content to boost your online presence.
• Thoroughly researched and meticulously crafted content.
• Tailored content that aligns with your practice’s goals and objectives.
• Jargon-free, easy-to-understand language for your patients.

Ready to upgrade your website content and attract more patients? Let’s start the conversation today. After all, who better than a dentist like me to create exceptional dental content?

Feel free to reach out, and let’s elevate your online presence together!

Dale King *** New Addition ***

Fee: £500 per website – Price includes initial consultation plus 2 rounds of edits

Hi, I’m Dale King a highly-experienced, British-born dental content writer and copywriter. For the last 12+ years, I’ve made it my business to understand your industry.

I help dental practices and dental-related companies position themselves as trusted experts using tailored content that is personalised and empathetic to their target audience.

Unlike other services where people are already interested in the goods and products on offer, dentists first need consumers to trust them. In reality, they’re starting from a point of disadvantage. My job is to help you bridge that gap and generate enquiries by writing well-crafted content that resonates with potential patients.

Whether that audience is an:

• anxious patient looking for a trusting dentist who understands their situation or
• a worried mother considering their child’s first dental check-up

I’ll work with you to create patient-friendly content that positions you as the go-to dental practice in your area.

So what about my credentials?

Over the years, I’ve worked with some big hitters in the industry including Align Technology and Colgate and have also written content for over a hundred dental practices both here in the UK, the US and Australia. Consequently, I understand the importance of writing within the constraints of strict advertising guidelines.

So, if you want unique, patient-centred dental copy written by a dental content specialist, I’d love to talk to you about how I can help.

Samples on request.

Thanks.