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Dental Marketing Blog

Why Google wants your dental website to have a secure certificate

With the internet being such a widely used platform, it’s now more important than ever to make sure that your dental website has an SSL Certificate to ensure that it comes across as safe and reliable.

Towards the end of 2017, Google is going to flag all the unencrypted websites, meaning that if your dental website doesn’t have an SSL Certificate then it will display a ‘Not Secure’ message in the URL bar. To avoid this, you should consider purchasing a secure certificate for your website so that you won’t be effected in any way.

With so many users browsing the internet on a daily basis, Google has recognised the importance of making each and every user feel safe and secure when using the internet. An SSL Certificate is essentially your online electronic passport that ensures an encrypted link between a web server and a browser is established, thus making the website ‘safe and secure’.

Google highly recommends making sure that your website contains an SSL Certificate as it helps with SEO purposes as it is an official ranking signal – meaning that your website is much more reliable and trustworthy. Furthermore, having a secure certificate on your website means that it is much more secure for patients and this will be incredibly reassuring to them as they know that their data and personal information will be protected.

SSL Certificates are incredibly useful and important as they encrypt sensitive information which means that any information that you input into your computer such as credit card details, usernames and passwords will become unreadable to everyone except from the server that is receiving the information. Without an SSL Certificate, this information becomes vulnerable and susceptible to being intercepted by cybercriminals.

Building a trusting and reputable relationship between your dental practice and your patients is very important and by using an SSL Certificate on your dental website you’ll be improving this trust even further. This is because your patients will be able to see reassuring visuals such as a green address bar and the lock icon such as the example below.

In order to boost the credibility of your dental brand and build trust between your dental practice and your patients, it’s very important to have an SSL Certificate on your website. Not only will it reassure your patients and make them feel like all of their essential data and information is secure and safe, but it will also make your dental website look more professional and reliable as people will be able to recognise it as a secure website.

Make sure that Google doesn’t flag your website and secure it as soon as possible with an SSL Certificate!

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