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What are Instagram stories and how can they help your dental practice?

In our previous post, we have explained how to optimise your Instagram profile to gain more followers. In this post, you will learn how to utilise Instagram Stories build patient base.

Instagram Stories are a relatively new feature on the photo-sharing app that allow you to share candid moments throughout your day that don’t actually appear in your Instagram feed. They only last for 24 hours, so the concept is fairly similar to that of Snapchat but Instagram Stories seemed to have overtaken the popularity of Snapchat, with Stories attracting over 250 million daily users as opposed to Snapchat’s 166 million. It’s clear to see therefore, that you should be utilising Instagram’s newest feature in order to help your dental practice.

There are a number of ways that you can use Instagram Stories to help your dental practice, and one of these ways is that you can turn your followers into patients, by offering them VIP treatments and access through the use of Stories.


You can only view a certain account’s Instagram Stories if you actually follow that account, therefore you are providing special access to your Instagram content through the use of Instagram Stories as those followers who keep up to date with your Stories will see behind the scenes snippets of your dental practice, for example.


Instagram Stories allows your followers to gain a more personal insight into your dental practice rather than just seeing the wonderfully curated images of your Instagram feed, they can get a glimpse into the behind the scenes elements of your dental practice, which will actually make your practice seem more relatable.

Being in the dental industry, you have earned the right to be considered an expert in your particular industry and you can utilise this expertise by using Instagram Stories. One example of using Instagram Stories to help your dental practice is to host a Q&A session on your Stories. Use your other social media platforms to tell people about your Q&A session at least one day before so that they can have time to prepare questions for you. You can then use Stories to answer these questions, thus getting your followers to engage with your account which in turn can convert followers into patients.

One of the most important aspects of using Instagram Stories is to come across as relatable and professional while maintaining a sense of fun. Stories is a light-hearted, fun feature of Instagram and if you can use this platform as a way to effectively communicate with your followers then you’ll be well on your way to success.