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What’s up with WhatsApp?

Launched in 2013 popular messaging service WhatsApp now has more than 1.3bn users globally.

But according to new research businesses are not making the most of its capabilities.

Digital maketing specialists Digimax have found that less than half of British businesses have switched on to the power of WhatsApp for client communication and marketing.

Allowing an informal way to communicate quickly and for free WhatsApp was originally adopted by the teenage demographic, but it’s the messaging app’s other features that most appeal to business users.

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