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What can a dental website learn from Amazon?

What is it about Amazon that makes the whole online shopping experience so appealing?

Aside from its seamless purchasing and returns services, Amazon communicates to us our ‘purchase beacons’ within moments of searching its site, personalising the complete consumer journey.

This is a term I coined to help my design team and our clients understand an important, yet very simple, concept behind the psychology of great user-interface design.

In essence, a ‘purchase beacon’ is made up of one or more pieces of information we will view that will push us over the line to making a purchase or enquiry.

dental website design

 

What are we looking for?
Of course, we are all wired differently. We all place different values on what it is that matters to our purchasing decisions. Indeed, this is evident in any given patient base and the wide range of questions that emerge.

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