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What can a dental website learn from Amazon?

What is it about Amazon that makes the whole online shopping experience so appealing?

Aside from its seamless purchasing and returns services, Amazon communicates to us our ‘purchase beacons’ within moments of searching its site, personalising the complete consumer journey.

This is a term I coined to help my design team and our clients understand an important, yet very simple, concept behind the psychology of great user-interface design.

In essence, a ‘purchase beacon’ is made up of one or more pieces of information we will view that will push us over the line to making a purchase or enquiry.

dental website design

 

What are we looking for?
Of course, we are all wired differently. We all place different values on what it is that matters to our purchasing decisions. Indeed, this is evident in any given patient base and the wide range of questions that emerge.

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Dylan James
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Edward Melaert
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Amanda Dexter
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Jeanne Naylor
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5) To be eligible for the £300 writing grant, you must complete your website content within two months of starting and launch your website within six months of starting.
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4) Your total spend on the writer may exceed £300 depending on the amount of content you have written together.

5) To be eligible for the £300 writing grant, you must complete your website content within two months of starting and launch your website within six months of starting.

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4) Your total spend on the writer may exceed £300 depending on the amount of content you have written together.

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Annie May Taylor
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5) To be eligible for the £300 writing grant, you must complete your website content within two months of starting and launch your website within six months of starting.
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4) Your total spend on the writer may exceed £300 depending on the amount of content you have written together.

5) To be eligible for the £300 writing grant, you must complete your website content within two months of starting and launch your website within six months of starting.

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