The British are a notoriously nosy nation. According to a poll by Anglian Home Improvements, almost one third of us admit to curtain twitching, with 21% braver souls even discreetly opening a window in the hope of hearing a snatch of a neighbour’s private conversations.
In the world of dental marketing, it is worth taking a moment to look at this neighbourly competition.
Spying on other people is a modern-day digital phenomenon. Social networking thrives on the belief that we all have an innate desire to glimpse into the inner sanctum of the lives and business of others.
Social media also taps into the very basic human need for approval, which is why so many of us share everyday moments with an audience of ‘friends’ and ‘followers’ to garner likes and other interactions.