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Are you relevant?

Are you relevant? Why a vanilla marketing approach is never the sweet option with Shaz Memon.

One of the biggest predictions for upcoming marketing strategies has its feet firmly planted in the world of politics. Big brands are seizing upon controversies in order to build their presence online. Using powerful and meaningful engagement, they are sharing proactive and reactive comment and voicing strong opinions – not only to join a chorus of condemnation or wave the flag for a particular cause – but also to raise a profile.

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