Digital technology has arguably homogenized the consumer experience, so much so that it has forever reshaped the way we access services and buy merchandise. The route to purchases has been simplified to ensure an easy interaction and predictable results.
Brands, of course, thrive on consistent successes, and they monopolize on the effective marketing messages that promote these successes. Incongruously, digital businesses such as Amazon and Netflix have grown adept at personalizing this consumer experience at the touch of a button, which adds value and streamlines delivery to suit personal choices.
Technology also drives dentistry. Digital advances have made dental treatments safer and faster while at the same time guaranteeing results. Of course, there is little room for a one-size-fits-all approach in a profession that is expected to assess and meet individual needs based on specific diagnoses. On the other hand, there is a lot to be said for evidence-based predictability.
Additionally, software simulation programs can offer patients a digital preview of outcomes, thereby personalizing the across-the-board dental procedures available in a practice. But whatever tools, equipment, and modalities are available to dental clinicians, treatment delivery will always require a tailored and personal approach.