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How to profit from online reviews

The feedback culture of the internet has made critics of us all, but how best to handle one too many poor reviews? Shaz Memon considers the current landscape.

The internet is seemingly an unstoppable force, a giant mountain of information that is forever growing with its proliferation of 24/7 communication opportunities. Indeed, its instant gratification is something most of us now consider necessary and desirable in varying degrees.

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