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How to market facial aesthetics

As with dentistry, when it comes to facial aesthetic procedures, it remains imperative that clinicians tailor treatments specifically to their patients.

Employing a minimally invasive strategy, there is an expectation upon them to deliver high quality results whilst managing the expectations of patients.

Quite simply, ‘one size does not fit all’ (to coin a much-hackneyed phrase) – and, arguably, nowhere is this more relevant in business than in the dual worlds of dentistry and facial aesthetics.

With the popularity of anti-ageing procedures booming, many dental practices are now adding a facial aesthetics treatment service to complement their suite of cosmetic dental options.

Non-surgical facial rejuvenation and cosmetic dentistry make natural bedfellows, with Botox, dermal fillers, platelet-rich plasma (PRP) therapy and so on beginning to appear on the menu of treatment options for many a dental practice.

Of course, dentists understand better than most how facial and dental aesthetics can be enhanced to work in harmony. However, for those seeking to broaden their clinical horizons, key to any business expansion will inevitably lie in how they market themselves to attract new leads as well as future proof their practice.

So, how best to market this new avenue of revenue without it detracting from – or negatively impacting upon – a long-nurtured and thriving dental business?

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