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How to get back those lost patients in 2019

Absent friends is a big theme of the New Year celebrations – I’m pretty sure we all raised a glass to those we have loved and lost or were apart from as the clock struck midnight to mark the start of 2019.

But as practice principals kick-start the year with one eye on the books, missing persons from the dental chair can be problematic – and January is notoriously a long month. With bank balances emptied and patient enthusiasm wilting, what can teams do to ignite those appointment books?

Arguably, the Scottish government’s controversial proposal to extend the dental recall interval for so-called ‘low-risk’ patients to intervals of 24 months doesn’t do dental practices any favours.

Aside from the concerns regarding the need for regular screenings and tackling oral diseases early and successfully, patients can see this as a green light to side step appointments – whatever the state of their oral health and in whatever country they reside.

Your dental marketing therefore sometimes has to partake in a little fire fighting to nip in the bud those common myths and misconceptions that arise for generic media coverage.

A year is a long time in dentistry let alone politics (as 2018 proved) so there needs to be engagement throughout the 12 months in order to hammer home these key oral health messages among existing patients and to reel in new ones.

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