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Hero to Zero what price an internet presence?

Shaz Memon considers the fine line we tread online between an ‘over-sharing’ egotist and an ‘undercover’ virtual wallflower

How people perceive us matters. Increasingly, this applies not only in the real world but in the virtual world, too, and across all social media platforms. The dental industry thrives on this premise and it would be naïve to suggest otherwise.

While some of us might profess not to care what others think, the truth is we are psychologically tuned to seek approval and validation from others – particularly if looking to attract people to buy into our business.

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