According to a recent Forbes article on the top 10 SEO trends influencing digital marketing, it’s
no longer enough to simply have well-written content on your website. Previously, a unique copy was king, a high frequency of posts essential, and relevant keywords vital ‘must haves’ – with content targeted and optimised – in the bid to cannily attract Google’s attention.
‘The trick is to approach your dental marketing as you would a clinical paper. Providing links to verified websites offers much the same reassurance to the reader and search engine’