The binge-watching phenomenon has been driven by consumer demand. The days of a nation collectively perched on the edge of its seat awaiting the next instalment of a drama that left us with a cliff-hanger a week ago, are long gone.
This cultural shift teaches us a great deal about consumer preference and it is a savvy dental marketing expert plan that incorporates the ‘binge’ boom.
Telling a story
In essence, dental marketing is a form of storytelling. It needs to be deliverable across all platforms and accessed on all devices. Take a look at the 20-something sitting opposite you on the commute into work. Plugged into their iPhone, they’re most probably binge-watching Killing Eve, the latest season of Orange is the New Black or some other Netflix delight.