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Dentistry and the art of Digital Storytelling

Why marketing your dental practice has a lot more in common with the harry potter brand than your magic touch.

The concepts of ‘selling’ and ‘advertising’ can rankle a little for some dentists. The struggle to reconcile the delivery of health care with the running of a healthcare business is a lot to do with the seemingly incongruous ‘salesmanship’ of dentistry. In the process, the marketing of a practice can be neglected if it is a tough one to face. However, the promotion of a practice and its team and treatments is increasingly a reality of modern-day dentistry and, rest assured, any sales strategy offering opportunities for patients to learn about treatments and products need not always be considered a manipulative move to maximise profits.

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