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Dental marketing and patient reviews

Shaz Memon is the creative director of Digimax and Digimax Dental. He says: ‘Reviews, referrals and testimonials are powerful marketing tools. Invite feedback from your happy patients to boost the number of positive online comments about your business. Statistics suggest 97%
of consumers are likely to read online reviews before settling on a local
business. Regularly monitor your rating on Google. With patients chiefly concerned with quality of care, affordability and convenience, make sure you deliver on these areas. If your practice is particularly strong in any sector, shout about it on social media. Be sure to handle any disgruntled patients sensitively and react to their online posts immediately and professionally with a positive approach. Good complaints handling has been known to change around a negative viewpoint. Also, ensure that the whole team understands your dental marketing strategy, is encouraged to share the “good news” and knows to invites patient feedback. Effective team training is the backbone of any successful practice and marketing is no exception.

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