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How to Build a Best Selling App

Soho House asked me to contribute to their private members magazine, alongside some of the world’s most successful entrepreneurs and product designers.

More than 1,300 apps are added to the Apple store each day, yet less than 0.01% of those will ever be financially successful.

Despite the fact that an estimated 2.3 billion people own smartphones, it’s incredibly hard to build an app that users actually want…

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