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Branding Advertising. What is branding, and why does it matter?

Branding permeates all areas of our life – we are influenced by it in our purchasing choices and lifestyle habits and instinctively respond to it. As a concept, it has grown up a lot since the advertising revolution of the 1950s.

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Dylan James
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Edward Melaert
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Amanda Dexter
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Jeanne Naylor
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Annie May Taylor
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