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Brand new shoes

Likening dental treatments to purchasing a new pair of brogues or designer heels may seem somewhat incongruous, but there is a very real similarity in the purchasing journey.

Increasingly, patients are beginning their research online – inspired perhaps by images of smile makeovers that have been posted on social media platforms or just curiosity as to how best to solve a dental problem they might have.

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    Dale King
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    Ayesha Zaka
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    Edward Melaert
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