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Our bespoke dental website design guide

The 10 steps to your website build

Here, we give you an at-a-glance guide to Digimax’s streamlined client approval process

To help you understand the ‘who, what, where, when and why’ of website design, we created an easy-to-follow guide to ensure a stress-free experience detailing every step of the design and build process.

1.  Data collection6.  Coding of the inner pages
2.  Content7.  Integration of a CMS
3.  Homepage design8.  Placement of content
4.  Coding of homepage9.  Approval and tweaks
5.  Design of inner pages10.  Going live

Step 1

Data collection

Your goals and vision are important to us and form the basis of our bespoke dental website design. To ensure a tailored service, we need to learn all about your business – its brand voice, the treatments you offer (or plan to offer), your target audience as well as your existing patient base, team strengths and any practice USPs, such as:

  • Your practice may perform exceptionally well with Invisalign cases in your area or you may have a clinician on the team who is a Platinum Elite provider
  • Your principal, the team or the practice itself may be an award winner
  • The practice offers facial aesthetic treatments and you wish to highlight these complementary procedures
  • You are a mixed practice that takes special care of its patients and have been at the heart of the community for 30-plus years
  • You use a digital imaging system and are paperless

From this fact-find process, we can craft content (if required) and design a homepage that corresponds to the goals of the practice.

Step 2

Content

Engaging and well-written content is king and can be a powerful tool in patient communication. Our user-friendly content portal lists essential questions to guide you – and helps us build a powerful website that, ultimately, converts site visitors to patients in your chair. We know how busy running a practice can be, so we designed the portal to allow you to save your work as you go along.

We have a content questionnaire that lists key questions to help you help us write your content (where applicable). We will work with our copywriter to create engaging content that flows, aligns perfectly with your practice ‘voice’ and reflects your ethos. We even employ dental care professionals to check the content for compliance and accuracy. Alternatively, you can provide the copy or we can use content from your existing website (where applicable).

We also offer a Concierge service – a more personalised option that allows clinicians to hone website copy to their particular needs.
Please follow the link to view the options:

It’s time to make a writing choice for your website!

Please note:

  • Due to the bespoke nature of the content writing process, the delivery time for any new written content will vary from project to project.
  • If you have opted for our complimentary Core writing service, we are not able to write additional content (even at a charge) after you have completed your writing content writing request form.
  • If you have opted for our complimentary Core writing service, the content changes need to be sent to us and completed within 4 weeks of you receiving the first draft. After 4 weeks we have to release the writer working on this project. You will be trained on how to edit the supplied content on your site in any instance. 
  • Please take the time to complete the form as accurately as possible.

Step 3

Homepage design

Your homepage is the first page visitors will land on. That is why we will present a bespoke homepage design concept before embarking on developing the rest of your website. The design you receive will be ‘static’ until coded, which means that animations, effects and mobile responsive views will only be visible after coding (see step 4). You can suggest amendments to help us provide you with right look and feel.

Your homepage design start date is determined by our waiting list at time of accepting your project. You can see our live service status here.

Approval of homepage design

Our design guarantee: We will not proceed to the next step until you love your new homepage design! The homepage design sets the style for the entire site. This will be the time to address any key design changes – these may include positioning of elements, the look and layout of the menu, homepage banner sizes, box sizes, forms, colour palette or other elements related to aesthetics.

Once you approve your homepage design, we will move to the coding of the homepage.

Please note:

  • Changes to the structure of the site and overall look and feel after this step are strongly discouraged. However, adding content and images will be possible further down the design journey.
  • Any structural or design changes after the approval of the homepage will incur a minimum cost of £220 per change (2 hours fee).
  • Please ensure you take your time to approve the homepage to your satisfaction to avoid any delays and unwanted additional costs on your project.

Step 4

Coding of the homepage

‘Coding’ the homepage is the process of turning a static design into a page that can be viewed in a browser (such as Google Chrome) and one that can be tested on a smartphone and tablet. The coding process is a technical process that involves taking every element of the design and piecing them together using a web design language called HTML. This is a behind-the-scenes process that breathes life into the approved homepage where movement and animations become visible.

Step 5

Design of inner pages

The inner pages of your website will be designed based on the style of the approved at step 3. These pages include the team page structure, treatment pages, gallery, fee guide, blog (if applicable) and other elements.

Step 6

Coding of the inner pages

This is the same process as step 4, where we will start making the designs interactive. Please note that none of the designs at this stage will contain the actual content of your site.

Step 7

Integration of a CMS

A content management system (CMS) enables you to manage the content on the website yourself, without incurring any cost or waiting time. This is another coding process that involves us integrating a system with your newly designed website. Training will be provided after your website is launched.

Step 8

Placement of content

By now, we will have coded versions of the homepage and internal pages, as well as a completed content management system. We will be ready to place the approved content and begin the process of providing you with a working website for review. This will include placing in images and treatment animation videos (where applicable).

Step 9

Approval and tweaks

One step from launch and we will provide you a new website link for your review. You will be able to browse your new website. This is your opportunity to ensure we have included everything to make your website aesthetically pleasing and that it functions to your satisfaction. You can then advise us of any preferences or changes in content or images.

Step 10

Going live

After approval, we will start the process to go live. This can take up to 72 hours – if we have everything we require from the previous host (where applicable). We will then share the live website address. It is advised to clear your browser history/ cache* to see the website accurately.

Once the site is live, it is recommended to test all enquiry forms to ensure the practice is receiving the emails from the site.

This stage also includes Content Management System training, supplying you with your website logins and securing your new website.

 

How to clear your browser history

Every time you open a website address, your browser (i.e. Google Chrome / Safari) will save a copy of the website on your computer to help the site load faster the next time you access the website. The place where this copy is saved is called ‘Cache’ or ‘History’.

Caching can cause problems if you are trying to check for updates you requested from Digimax, as you may visit the site but still see the old version of the site. Worse, you may see a distorted version of the site. We recommend you clear your cache/history before re-accessing any website you are working on with Digimax, to ensure you see the latest version of the website.

Visit www.refreshyourcache.com to find out how to refresh your cache for the browser you are using.using.