Our websites speak directly to your patients, in their language, without complex terms or dental jargon. We create content that your target audience can relate to when they’re browsing through the treatments on offer or researching an upcoming procedure. Our team of copywriters communicate with your patients, in a tone of voice bespoke to your practice. Whether you’re based in a picturesque village and work with numerous generations of the same family, or you’re a city-slicking dental sanctuary treating busy young professionals – we’ll use the right language and tone so your patients always hear what you have to say.
In your quest for that number one Google ranking, we ensure that every piece of dental content we create is unique, search-engine friendly and totally original. While most dental practices offer the same or similar services, we write individual pages of content for each treatment and every practice we work with.
The General Dental Council has published clear guidance on what can and cannot be said on a dental website and we ensure our content always meets these requirements. We write content to ensure your dental business grows and thrives. We’ll never oversell a service, make outlandish statements or inflate the truth. Our copywriters create ethical, empathetic copy that readers can trust.
When we start working with your practice, we’ll offer you a checklist of treatments. Simply pick the services your team offers and we’ll get on with creating content that matters. We have also included a handy ‘tone of voice guide’ so you can choose the style of words and tone that will resonate with your patients. Never cheesy and always double (and triple) checked, we create the content, you have the final say.